[New report] Driving Sales Through Video Engagement
As more consumers are watching videos on their mobile devices, leveraging the video format is becoming an increasingly crucial strategy for brands. From personalized media to live-streamed experiences...
View ArticleHow Target Is Using App-Based Solutions To Innovate The CX Experience
As detailed in PSFK's Future of Retail 2019 report, Target is reimagining the consumer experience with app-based solutions, from enabling visual search technology and a digital wallet to sourcing...
View ArticleInterview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For...
PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy
View ArticleInterview: How Subscription Meal Service Daily Harvest Blends Health And...
Daily Harvest's frozen soups, smoothies and other meals offer convenience and on-demand ingredients to busy millennials, and in its new interactive popup shop, the brand is focusing on enabling an...
View ArticleInterview: How Ritual’s Kat Schneider Brings Transparency To The...
The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on...
View ArticleHow Retailers Like Walmart And Macy’s Enable Immersive Holiday Gift Search
Clickable content and a customized user experience are among the top services online retailers are offering this holiday season
View ArticleInterview: Fitness Expert On The Evolution Of The Boutique Gym Experience
Bryan O'Rourke, a fitness industry veteran and president of the Fitness Industry Technology Council, gives PSFK his inside insight on the explosion of boutique fitness, the technology and diversifying...
View ArticleHow Retailers Like Amazon Are Optimizing DTC Service With In-Step Fulfillment
Leading retailers like Sweetgreen and Waitrose are enabling on-demand delivery by incorporating innovative options into their services, from offering couriers to personally deliver customers' items to...
View Article[New report] Holiday 2018 Retail & Brand Experience Strategies
From Black Friday and Cyber Monday shopping to end-of-year promotions, the holiday season is an exciting and revelatory time for retailers and brands to gain valuable insight into their audience’s...
View ArticleNYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist
Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate...
View ArticleHow Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping...
Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season
View ArticleInterview, Part Two: Inscape’s Meditation App Developer On Designing A...
App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.
View ArticleInterview: How The UPS Store Is Reinventing The Shipping Experience
Catering to a growing number of 'micro small-business' customers and millennials, the company aims to turn shipping into a memorable retail experience, and bring the shipping store into the 21st century
View ArticlePSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare...
Presenting at PSFK's Future of Retail 2019 Conference, Ro is a mission-driven healthcare technology company that works with doctors, pharmacists and engineers to provide accessible, affordable,...
View ArticleHow Retailers Like Macy’s And Saks Are Using Data To Generate Guided...
Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online
View ArticleRetail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate...
Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital...
View ArticleHow One Brand Strategist Combines Research And Creative Intuition For...
For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design
View ArticleHow Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations
Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience
View ArticleInterview: Casaza’s President On Building A New Kind Of Home And Design...
This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts
View Article[New report] Evolving Membership Ecosystems Through Paid Loyalty
Content has been devalued because consumers expect all online content to be free; therefore, publishers are struggling to generate revenue. In order to adapt to a new media landscape, they are...
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